Morphing Portals allows you to personalize your portal or website, using Machine Learning algorithms and Nano-segmentation. This personalisation can include web navigation profile, consuming habits, purchase history, priority of products and services to market, as well as external data (such as demographics). This results in a portal that tailors an offer specially to the user, increasing the probability of a user transaction.
You will be able to target your campaigns more effectively.
A goal is a URL to where the customers or website users need to be redirected to.
Daily news using keywords defined by the user, geographical data or weather information are some of the information sources used by Morphing Portals as well (more data sources are comming soon)
The goal is to figure out which module will be more suitable to the person that is browsing the website at a specific moment, from a specific location, with his/her specific profile.